The holiday season is ABSOLUT-ly coming, and savvy shoppers start getting ready now with all the great holiday releases.
Sweden's Absolut Vodka company has been creating different packaging for their standard vodka for years- there has been Absolut Disco (an actual mirrorball casing), Absolut Bling ('gold'-plated casing), partnerships with artists...
This year, there are two new Absolut designs- Absolut Vancouver and Absolut Celebration (also known as Absolut Blue Disco).
First up is Absolut Vancouver, which is the first Canadian city to be chosen as part of the Absolut Cities campaign.
Absolut Vancouver was designed by local graphic artist Douglas Fraser, which features a yellow and blue seaplane soaring above the Vancouver skyline, and up to $120,000 in proceeds will go towards a new Vancouver arts project. The winner of the Vancouver arts project will be decided by online vote in March 2010, and the five finalists can be found here: http://www.absolutvancouver.ca/contest/
This vodka retails for $1 more than regular Absolut Vodka, but it's for a good cause, and there are only 120,000 bottles available, exclusive to BC.
Absolut Celebration is also in-stores for a limited time. This features a shiny blue mirror-ball case over an original Absolut vodka bottle. The case can then be suspended from the ceiling, and used as an actual mirror-ball. Fun!
